The Best Mirrorless Holiday Deals

This page will change from time to time as new deals come and old deals go. But I thought I’d share my thoughts about cameras and lenses that you should be paying attention to (be sure to consult my reviews of the individual products for additional advice):

  • Fujifilm — I’m not excited about any of the X body deals currently available, so buy the body you want at whatever the price is (i.e. the deal isn’t what should be motivating you). On the other hand, the Fujifilm lens deals [advertiser link] are real and useful, and shouldn’t be overlooked. I very much like the 14mm f/2.8, 15mm f/1.4, 23mm f/1.4 lenses, all with US$100-150 discounts currently. Likewise, the 56mm f/1.2—most of you don’t need the APD version—gets the same savings. The 10-24mm f/4 is a good lens at a good price with the current discount. And if you don’t have the 16-55mm f/2.8 and 50-140mm f/2.8 and need them, now is a good time to pick them up. Fujifilm is aggressive with the GFX 50R bodies if you buy a lens [advertiser link] with it (US$1000 savings). I haven’t reviewed the GFX bodies and lenses yet, so can’t really give you advice on what the best choices in the lenses are, but they’re all on significant sale.
  • Olympus — The deals currently feel a little lukewarm to me. At all points, I believe there are better bodies out there at the prices Olympus is charging (e.g. the X-T3 is better than the E-M1m2 at US$1599), so those buying into a new system should make a careful choice. And note that the E-M10m2 is available at the same price with or without the 14-42mm kit lens, so pay close attention! Again, it’s the Olympus lens deals [advertiser link] that should really catch your attention. There are good discounts (10-30% off) on several lenses I think highly of: 25mm f/1.8, 45mm f/1.8, 60mm f/2.8 macro, 12-40mm f/2.8 PRO, 12-100mm f/4 PRO, and 40-150mm f/2.8 PRO. So m4/3 users should be looking closely at their lens kits to see if there’s something they should pick up at a holiday discount.
  • Panasonic — The GH5 and GH5S bodies [advertiser link] are showing some modest, but useful discounts (10-15%), so if you’ve been thinking about these this might be a good time to pick them up. The excellent G9 [advertiser link] is down to US$1300, a tangible discount. The lenses with good deals I think highly of are the 35-100mm f/2.8 II and the 100-400mm f/4-6.3. 
  • Sony — Sony has all kinds of deals, but the A9 body at US$1000 [advertiser link] off is a big deal, and the A7Rm3 body at US$400 off [advertiser link] is almost as big (both deals start on Sunday the 18th). Both are great cameras, and those are really good prices. 
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