Just another take on the previous article. Nikkei reported a bit more information about market shares from the TSR data (previous article), including actual unit numbers. Here's the same chart using Nikkei's additional information:
And here are the Nikkei reported actual sales volumes underlying that chart (not CIPA shipment volumes):
- Canon 1,960,000 units
- Sony 1,530,000
- Nikon 630,000
- Fujifilm 380,000
- Panasonic 140,000
- OM Digital 120,000
What wasn't disclosed in the public information was the relative speed at which the top four are growing. Neither TSR nor Nikkei made public the exact same information from 2022, however we can compare the mirrorless data to 2020:
- Canon gained about 11% in market share
- Sony lost about 3% in market share
- Nikon gained about 6% in market share
- Fujifilm lost about 4% in market share
That makes sense, as Canon and Nikon were the late entrants to mirrorless and just getting started with their serious mirrorless efforts through the pandemic-impacted years.
The question now is whether those 2023 numbers are fairly locked in, or whether there are still going to be substantive shifts when we see the 2024 results. I suspect that the size of the various end-of-year discounts will tell you a lot.
